Mercedes-Benz is adapting its strategy in response to the slower-than-expected embrace of electric vehicles. In a recent announcement, the company revealed adjustments to its plans, including extending the lifespan of certain models such as the A-Class.
Following the release of its annual figures in February, Mercedes-Benz acknowledged that sales of electric cars were not meeting expectations.
CEO Ola Källenius emphasized the continued importance of traditional fuel cars for the foreseeable future, signaling a shift in the company’s electric ambitions. Plans now include the sustained production of combustion engine models well into the 2030s.
Reflecting this revised approach, there are alterations in the pipeline for the immediate future. Notably, the Mercedes-Benz A-Class, originally slated for discontinuation next year, will remain in production until 2026. While the fate of the B-Class remains uncertain, it appears unlikely to receive a similar extension.
However, amidst these adjustments, Mercedes-Benz is committed to introducing electric options across its lineup. The forthcoming production version of the Concept CLA will offer an electric alternative at the lower end of the model range. This decision means that the A-Class will be accompanied by an electric counterpart for the foreseeable future.
The decision to prolong the lifespan of the A-Class contrasts with earlier sentiments expressed by Mercedes-Benz board member Markus Schäfer, who previously characterized the disappearance of the A-Class as ‘inevitable’.