In today’s world, social media following determines relevance. Kim Kardashian, a pioneer in transitioning to social media stardom, understands this well. The Kardashian-Jenner empire thrives on exhibitionism and strategic branding, evolving from industry jokes to serious businesswomen and fashion influencers.
Kim’s garage is a testament to her image. Customized Lamborghinis, Mercedes-Maybachs, and Rolls-Royces, all in Platinum Motorsports’ Ghost Gray, fill it.
Yet, her latest addition, a Tesla Cybertruck Founders Edition, stands out. Its electric, tank-like build and futuristic design make it a coveted photo prop, even if it doesn’t match Kim’s signature gray.
Teasers on social media heightened anticipation for Kim’s Cybertruck reveal. Its status symbol status was inevitable, driven by hype and limited availability. Elon Musk’s unconventional approach to car sales, relying on hype over advertising, is validated by the Cybertruck’s popularity.
Kim’s use of the Cybertruck as a prop is not unique; it aligns with the trend. The Cybertruck’s allure remains strong, bolstered by celebrity endorsement and cultural fascination.
