Land Rover Defender modification specialist Twisted Automotive has opened a brand new showroom in Thirsk, Yorkshire. The 8,500 sq. foot web site is predicated in a transformed cinema and shall be used to host unique motoring themed capabilities, in addition to housing round 25 autos. Twisted’s present HQ shall be retained as a workshop facility solely, with gross sales, advertising and marketing and reception employees all transferring to the brand new showroom.
Charles Fawcett, founding father of Twisted, bought the constructing in June 2020 and his group have spent the final seven months changing it into a contemporary showroom with a espresso bar, occasions area and cinema display.
The transfer marks a delicate change in course for Twisted in its twenty first anniversary 12 months. Throughout 2020 model licences for Twisted US, Center East and EV had been offered to a consortium of traders whereas a boutique showroom was opened near the house of British motor racing, Silverstone.
The intention for 2021, mentioned Fawcett, is to focus on re-engineering fewer autos, with an emphasis on creating solely the very highest specification vehicles.
Fawcett mentioned: “Within the spring and summer time of 2020, the coronavirus pandemic introduced the world to a standstill and we had a uncommon alternative to replicate on the place we had been as a enterprise and the place we had been heading. It turned apparent that we had deviated barely from our authentic intention to make the Defender the perfect it may be.
“We had grown a lot over the previous 18 months or so. Nonetheless, I realised that larger just isn’t at all times higher and we would have liked to return to our roots and our authentic philosophy.
“I need to get again to creating good autos for good individuals who will be part of us on our good journey. Our showroom shall be someplace the place individuals can name in, seize a espresso, share tales and see our autos up shut – in addition to possibly a ship or perhaps a rally automobile.
“In 2021 we need to begin constructing fewer autos in order that the shopper journey could be given the identical consideration because the autos themselves. We have now managed to assemble the best group on the manufacturing unit flooring and we will now show their Defender brilliance in becoming environment. It’s going to be an thrilling 12 months.”
Because the enterprise is unable host a launch occasion resulting from coronavirus restrictions, it has as an alternative commissioned a sequence of movies detailing the model’s journey.
