Nissan’s Strategic Moves: New Models and Innovations

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Nissan's Strategic Moves New Models and Innovations
Nissan's Strategic Moves New Models and Innovations

Nissan recently revealed “The Arc,” a comprehensive business plan outlining its strategies for the fiscal years 2024 through 2026, along with mid-to-long-term initiatives extending to 2030. As part of its immediate plans for fiscal year 2024, Nissan has confirmed the debut of four models, including the recently introduced Nissan Kicks and Infiniti QX80.

The upcoming releases include the all-new iterations of the Murano and Armada. The Armada, known as the Patrol in many markets, shares its body-on-frame platform with the QX80, highlighting Nissan’s diverse lineup catering to different segments. Meanwhile, the Murano, a unibody model, is expected to receive updates to its D-segment platform for its next generation.

Nissan's Strategic Moves New Models and Innovations
Nissan’s Strategic Moves New Models and Innovations (Credit: Nissan)

Recent applications of the D platform include the 2022 Infiniti QX60 and Nissan Pathfinder, featuring a direct-injected V6 engine and a nine-speed automatic transmission. Despite the advancements, Murano’s sales performance has been relatively modest compared to its counterparts, indicating a challenging market environment.

In contrast, the Armada has faced even greater sales challenges, trailing behind competitors such as the Ford Expedition and GM’s Chevrolet Tahoe and Suburban. To address this, Nissan plans to equip the all-new Armada with a twin-turbocharged V6 engine, enhancing its performance and competitiveness in the segment.

Codename VR35DDTT, the 3.5-liter twin-turbocharged engine is expected to deliver significant power output, similar to its counterpart in the Infiniti QX80. Moreover, both the Armada and QX80 will receive interior upgrades, including premium materials and advanced technology features, catering to the demands of discerning customers.

Meanwhile, the Murano will retain its five-seat configuration, aligning with its positioning within Nissan’s lineup. Production of the refreshed models is slated to begin at Nissan’s production facility in Smyrna, Tennessee, further reinforcing the company’s commitment to manufacturing quality vehicles for the global market.


By Sajda

Sajda is a car enthusiast, however, she is more focused on motorbikes.

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