Volkswagen’s latest promotional effort for the new Scout, titled “Back to Work,” is a 2:09 video that emphasizes the brand’s rich history, work ethic, and pioneering spirit. Reminiscent of the Little Red House a symbolic structure at Scout’s future assembly plant—the video echoes themes of authenticity and simplicity.
Highlighting Scout’s status as a trailblazer in the SUV segment, the video proudly declares, “The first SUV, before Bronco, before Blazer, before anybody.” This statement holds, considering Scout’s historical significance predates other iconic SUVs.
While Jeep is not specifically mentioned, it’s worth noting that Scout predated Jeep’s transition into the SUV market, offering a unique perspective on the evolution of off-road vehicles.
Despite potential debates over historical semantics and nostalgia, the focus remains on Scout’s upcoming market debut and the anticipation surrounding its release. The video serves as a compelling teaser, piquing curiosity and fueling excitement among enthusiasts eager to witness Scout’s impact.
For those interested in delving deeper into Scout’s legacy, Bart’s Car Stories offers a captivating video titled “The Actual First SUV.” Providing a concise overview of International Harvester’s pioneering efforts in the realm of small 4×4 vehicles, the video pays homage to Scout’s innovative spirit and contributions to automotive history.