BY esmina martins

Cadillac Takes Mercedes' Place as the U.S. Open Tennis Sponsor

Mercedes has had its logo on the U.S. Open Tennis Championships’ court nets...

Mercedes US Open/Google

FOR 12 YEARS 

BUT NOW, CADILLAC TAKES ITS SEAT

What does that entail

?

Generally speaking, this makes it the official logo on all 17 tournament courts at the Open...

Cadillac US Open/Google

As well as the automobile which will be seen transporting the players around....

Cadillac US Open/Google

during the championships

The financial terms of Cadillac's contract weren't revealed, but either way...

US Open/Google

Cadillac is, without a doubt, one of their most significant sponsors.

Cadillac/Google

And this sponsorship could well be the advertising it needs for its full-EV future.