The automotive world is a fascinating blend of art, engineering, culture, and technology. Every new model that rolls off the production line is not just a vehicle; it’s a statement of design philosophy, brand identity, and consumer trends at a specific point in time.
Yet, while some cars endure the relentless passage of time with grace, continuing to captivate the eyes of enthusiasts and casual observers alike, others fall victim to fleeting trends, quickly appearing outdated and losing their visual appeal within just a few years.
This phenomenon of automotive styling longevity is an intriguing aspect of car design that often goes unnoticed but significantly influences consumer perception, resale value, and brand reputation.
Design longevity, or the ability of a car’s aesthetic to remain fresh and appealing over many years, is an art form in itself. It requires a delicate balance between innovation and restraint, between standing out and blending in.
Designers must anticipate not only what will look good today but what will retain its allure when fashion changes, technologies evolve, and cultural tastes shift. Cars that succeed in this challenge often become icons—vehicles that transcend their era and achieve a timeless status. They command respect on the road, elicit admiration decades after their launch, and often inspire future designs.
On the flip side, some cars are bold experiments or trend-chasers that resonate strongly upon release but rapidly age as styles evolve. These vehicles tend to embrace aggressive design cues—oversized grilles, complex lighting signatures, angular lines, or eccentric shapes—that become tired or awkward within a short span.
Their interiors may feature cutting-edge tech that quickly feels obsolete or layouts that sacrifice usability for style. The result is a car that, while initially exciting or innovative, soon looks out of place on today’s streets, becoming a relic of a bygone trend rather than a lasting design achievement.
Understanding why certain cars age well while others do not involves exploring various design philosophies, brand strategies, and market dynamics. It also reflects broader cultural and technological trends influencing the automotive industry. Some manufacturers emphasize evolutionary design, making subtle, thoughtful updates that respect a car’s original character.
Others pursue revolutionary looks, betting on shock value and novelty to capture attention but risking rapid obsolescence. Consumer preferences also play a role—buyers who prioritize classic elegance tend to gravitate towards designs that remain timeless, while trend-focused consumers may prefer flashier, more ephemeral styles.
This article examines these contrasting outcomes by highlighting five cars that have maintained their aesthetic appeal even after a decade and five that, despite initial fanfare, looked dated within just two years. These examples showcase the spectrum of automotive design, from restrained and elegant to bold and polarizing.
They offer insights into what makes a car’s design timeless or transient, reflecting lessons for both designers and consumers. Whether it’s the understated sophistication of the Audi A5 or the polarizing front fascia of the Jeep Cherokee, each vehicle tells a story about the challenges and triumphs of automotive styling.
By delving into these examples, readers will gain a deeper appreciation of how design choices influence a car’s long-term appeal and why some models become enduring classics while others fade quickly into obscurity. The goal is not only to celebrate great design but to understand the factors that contribute to a car’s lasting relevance in an industry defined by constant change.
As we explore these five standout models on each end of the spectrum, the importance of balance, innovation, cultural resonance, and craftsmanship in automotive design becomes vividly clear.
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1. Audi A5 (2008–2017)
The Audi A5’s debut in 2008 marked a pivotal moment for Audi’s design language, signaling a shift towards a sleeker, more refined aesthetic that prioritized simplicity and elegance over flashiness. Under the guidance of Walter de Silva, the A5 coupe was crafted with precise attention to proportions, showcasing a balance rarely seen in mid-size luxury coupes.
The long hood and low-slung roofline created a dynamic silhouette, while the broad stance gave it a muscular yet poised presence. Its signature large trapezoidal grille, flanked by understated yet sharp headlamps, established a confident front end that avoided excess. This was a car designed to appeal to buyers who wanted sporty sophistication without the aggressive overtones that were dominating luxury segments at the time.
What makes the A5 truly timeless is how well it manages to blend modernity with restraint. Unlike many vehicles of its era that overloaded their surfaces with aggressive creases, exaggerated fenders, or oversized grilles, the A5’s design is almost minimalist, relying on clean lines and balanced surfaces to convey strength and elegance.
The subtle character lines running from the front fenders to the rear give the car a sense of motion even when standing still, a hallmark of great design. Even its taillight layout, with clean horizontal shapes and discreet LED elements, was forward-thinking in an age when many manufacturers were still experimenting with overly complex lighting signatures.
Moreover, Audi’s philosophy of evolutionary styling helped preserve the A5’s appeal over the years. Updates to the model were carefully curated rather than revolutionary, ensuring that each facelift enhanced the existing design rather than overhauling it. This gradual refinement approach meant that the A5 avoided the pitfalls of cars that age poorly due to drastic styling shifts.
Instead, the car aged like a fine wine—its understated charm deepening rather than fading. For owners, this longevity in design means their vehicles rarely look out of place among newer models, making the A5 a car that retains both aesthetic and resale value.
The interior of the A5 also played a vital role in its timelessness. Audi’s commitment to high-quality materials, logical layout, and driver-centric ergonomics ensured that the cabin felt contemporary and premium, even years after launch.
Soft-touch surfaces, aluminum accents, and a clean, digital instrument cluster created an environment that married technology with luxury without overwhelming the senses. In today’s market, where infotainment systems quickly become outdated, the A5’s interior remains a strong point, with its design focusing on usability and timeless elegance over flash-in-the-pan tech gimmicks.
2. Jaguar XF (2009–2015)
The Jaguar XF emerged at a critical juncture in Jaguar’s history, representing the brand’s determined pivot away from its retro styling heritage towards a more modern and competitive luxury sedan offering. The design brief was clear: create a vehicle that could take on the German triumvirate—BMW, Audi, and Mercedes-Benz—not only in performance but also in visual appeal and sophistication.
The XF answered with a harmonious blend of classic Jaguar cues and contemporary design principles. Its swooping roofline and muscular haunches communicated athleticism, while the sleek profile and elegant detailing underscored Jaguar’s commitment to sophistication.
The front fascia, with its large, aggressive grille and sharply contoured headlights, struck a fine balance between menace and refinement. The headlights, designed to resemble the piercing eyes of a jaguar, became a defining feature and imbued the car with a predatory character that wasn’t overly aggressive but assertive.
On the sides, the long wheelbase and short overhangs created a stance that was both planted and poised, avoiding the bulkiness typical of many luxury sedans from that era. This careful attention to proportion is one of the key reasons the XF continues to look fresh, as its design avoids exaggerated trends like oversized wheels or over-the-top aero elements.
Jaguar’s interior design in the XF was revolutionary for the brand at the time. It introduced a clean, driver-focused cockpit that was minimalistic without sacrificing luxury. Unlike the cluttered interiors of previous Jaguars, the XF’s cabin featured a rising center console with a rotary gear selector that emerged seamlessly from the console, elevating both ergonomics and style.
The materials were a step above the competition, with fine leathers, wood trims, and brushed metals carefully layered to evoke a handcrafted feel. This attention to detail, combined with an uncluttered design ethos, has helped the interior age gracefully, avoiding the rapid obsolescence seen in other luxury sedans burdened by overcomplicated infotainment systems or gimmicky controls.
The XF’s overall design strategy can be described as timeless elegance with an edge. It didn’t chase fleeting trends or indulge in flashy, ephemeral styling gimmicks. Instead, it relied on balanced proportions, subtle details, and a cohesive design narrative that appealed to both traditionalists and modern buyers.
This approach has rewarded Jaguar with a sedan that still commands respect on the road, its design language recognized and appreciated by enthusiasts and casual observers alike. Even in a market saturated with sharp, angular competitors, the XF maintains a poised dignity that suggests classic status rather than datedness.
3. Dodge Challenger (2008–Present)
The Dodge Challenger’s 2008 revival was one of the boldest and most successful exercises in blending heritage with modern automotive design. Unlike many retro-inspired vehicles that fall into the trap of being either too cartoonish or overly faithful replicas, the Challenger managed to capture the muscle car spirit without becoming a mere pastiche.
Its design took direct inspiration from the 1970s model but updated it with contemporary proportions and modern manufacturing techniques. The result was a car that looked both nostalgic and fresh—a rare feat that has allowed it to age remarkably well over the past decade and more.
A large part of the Challenger’s enduring visual appeal lies in its muscular stance and bold yet simple lines. The wide track, short rear deck, and long hood convey power and aggression without resorting to gimmicks. The front end, featuring twin round headlights and a split grille, remains iconic, instantly recognizable to enthusiasts and casual drivers alike.
Unlike other muscle cars that constantly chase the latest styling fad, Dodge has mostly resisted the urge to heavily alter the Challenger’s core design, opting for subtle updates such as LED lighting elements or new wheel designs. This consistency has cemented the Challenger’s status as a design classic in its own right.
The emotional resonance of the Challenger’s design cannot be overstated. It taps into a collective memory and cultural mythology surrounding American muscle cars, evoking feelings of freedom, rebellion, and raw performance. This emotional factor helps the car transcend the typical cycle of styling trends that date other vehicles quickly.
Where many modern cars are designed to impress only in the short term, the Challenger’s identity is rooted in legacy and authenticity. This gives it a timeless aura that is hard to manufacture or replicate artificially.
Inside, the Challenger reinforces this timelessness through its relatively straightforward, driver-focused cabin. While it has incorporated modern technology over the years, its interior design remains honest and functional rather than flashy or overly complex.
The materials and layout echo the car’s muscular exterior, with a blend of retro-inspired cues and modern conveniences. This marriage of past and present makes the Challenger feel both familiar and relevant, helping it maintain an aesthetic that appeals to multiple generations.
4. Volvo XC90 (2015–2022)
The second-generation Volvo XC90 marked a turning point not only for Volvo but for the entire SUV segment. Launched in 2015, the XC90 was the first Volvo to fully embrace the company’s new design ethos—clean, minimalist, and inspired by Scandinavian aesthetics.
The goal was clear: create a luxury SUV that projected calm confidence, understated elegance, and cutting-edge technology without resorting to aggressive styling trends or gimmicks. The result is a vehicle that manages to feel fresh and modern even more than a decade later.
One of the most defining features of the XC90’s design is its “Thor’s Hammer” LED daytime running lights, which provide a unique and instantly recognizable front-end signature. These lights combine functionality with artistry, reinforcing the car’s clean lines and balanced proportions.
The grille, while large, is tastefully integrated and doesn’t dominate the front fascia, allowing the vertical emphasis of the hood and body to shine through. From the side, the XC90’s profile is streamlined and elegant, with gently flared wheel arches and smooth surfaces that highlight its premium status without being ostentatious.
Volvo’s focus on proportion and restraint extends to the XC90’s interior as well. The cabin is a masterclass in Scandinavian design principles—functional, simple, and beautifully crafted. Natural materials such as real wood, soft leather, and brushed metal dominate, providing a warm and inviting atmosphere.
The layout is intuitive, with an emphasis on clean surfaces and well-integrated technology, including a large vertical touchscreen that eschews clutter in favor of simplicity. This combination of minimalist design and high-quality craftsmanship has ensured the XC90’s interior remains relevant and desirable, even as infotainment systems in competing vehicles quickly become outdated.
Perhaps most importantly, the XC90’s overall design strategy was never about chasing trends or standing out for the sake of attention. Instead, it focused on timeless qualities such as proportion, balance, and quality. This approach has allowed the XC90 to age gracefully in a segment notorious for rapidly shifting fashions and gimmicks.
Today, it remains one of the few SUVs that can claim both modern appeal and enduring elegance, a rare combination that has helped it become one of Volvo’s best-selling and most respected vehicles worldwide.
5. Mazda6 (2014–2021)
The third-generation Mazda6, introduced in 2014, was a major leap forward for Mazda’s design language, known as “Kodo: Soul of Motion.” This philosophy emphasizes dynamic, flowing shapes that suggest movement even when the car is parked. The Mazda6 immediately stood out among mid-size sedans for its sporty yet refined aesthetic.
The car features a bold front grille, sharp headlights with LED accents, and sculpted bodywork that manages to be aggressive without appearing overdone. This balance of elegance and sportiness gives the Mazda6 a timeless appeal that has helped it maintain a fresh look years after its launch.
One of the standout elements of the Mazda6’s design is its strong character lines, which flow seamlessly from front to rear. The gently rising beltline adds a sense of upward motion, while the pronounced wheel arches provide muscularity and athleticism.
The rear of the car is equally well thought out, with taillights that are sleek and modern but not trendy to the point of looking dated. The overall silhouette is low and wide, lending the car a poised stance that visually communicates agility and precision. This attention to proportion and flow ensures the Mazda6 continues to look relevant next to newer competitors.
Mazda’s approach to design extended to the interior as well, where quality materials, a driver-focused cockpit, and minimalist controls emphasize usability and elegance. The cabin design feels upscale and modern without excessive technology or gimmicks that could age poorly.
Clean lines, subtle chrome accents, and intuitive ergonomics create a space that feels welcoming and premium, further reinforcing the car’s timeless character. This interior durability in style means the Mazda6 can hold its own in a market crowded with more expensive rivals.
Finally, Mazda’s commitment to craftsmanship and design integrity has ensured that the Mazda6 is not just visually appealing but emotionally resonant. Enthusiasts and casual drivers alike appreciate how the car manages to convey a sense of passion and attention to detail through its design.
Unlike many mid-size sedans that blend into the background after a few years, the Mazda6 stands out as a vehicle that has aged with dignity and style. Its combination of flowing design, balanced proportions, and high-quality execution makes it one of the best examples of automotive design longevity.
5 Cars That Look Dated in Just 2 Years
1. Nissan Juke (2011–2017)
When the Nissan Juke first burst onto the scene in 2010, it was an instant conversation starter—a radical departure from the conventional small crossover designs. Its quirky, bulbous shape with high-mounted round headlights and stacked lighting elements made it an eye-catching oddity in a segment dominated by bland boxy SUVs.
Initially, this design’s boldness garnered attention and even praise for standing out in a crowded market. However, the very traits that made the Juke unique also turned out to be its Achilles’ heel when it came to aging gracefully.
Within a couple of years, the Juke’s eccentric styling began to wear thin, as the market shifted towards more refined and polished crossover designs. The exaggerated front end with its large, separate headlights and confusing light placements quickly felt outdated, even as newer, sleeker models entered the market.
The Juke’s tall, rounded body looked awkward next to more modern competitors with cleaner lines and a more cohesive design language. The very elements that once made it “fun” to look at started to feel gimmicky and overdone.
Adding to the visual dissonance was the Juke’s interior design, which, despite functional quality, mirrored the exterior’s quirky nature with unusual shapes and an oddly arranged dashboard. While some buyers appreciated its playful spirit, many felt that the cabin’s busy and asymmetrical layout lacked the sophistication expected in a car of its price bracket.
As the years passed and crossovers became a dominant segment, the Juke’s aesthetics quickly aged compared to rivals that focused on timeless proportions and sleekness.
Ultimately, Nissan recognized the Juke’s dated appeal and launched a completely redesigned second generation in 2019 with a more conventional, mature design language.
This new approach proved necessary because the original’s styling, though once revolutionary, had quickly transitioned into a visual liability. The first-generation Juke serves as a textbook example of how bold, experimental design can become a double-edged sword—initially captivating but ultimately hard to sustain as a timeless style.
2. Jeep Cherokee (2014–2020)
Jeep’s attempt to reinvent the Cherokee in 2014 with a bold new design was met with polarized reactions that became more critical over time. The model adopted an aggressive, angular front fascia that featured a controversial split-headlight setup—thin LED strips for daytime running lights positioned above large, separate headlamps.
This design, while intended to give the Cherokee a futuristic and distinctive look, ended up alienating many traditional Jeep enthusiasts and mainstream buyers alike.
What cemented the Cherokee’s rapid aging was how jarring and out of proportion the front end appeared. The split lighting design broke up the front fascia in a way that felt disjointed and confusing, especially at night when the upper LED strips alone illuminated.
The oversized grille with its trapezoidal shape also struggled to find balance with the rest of the body, making the car look overly busy and awkward from many angles. While it may have aimed to be cutting-edge and aggressive, the styling quickly became a liability, with critics describing it as awkward and unattractive.
This negative reception was compounded by the fact that Jeep’s competitors, including other SUVs within its lineup, were embracing more cohesive and contemporary design trends.
Models like the Grand Cherokee maintained a more classic and muscular look that aged better visually. Meanwhile, the Cherokee’s styling felt like a misstep that failed to resonate beyond the initial novelty. Its polarizing design became a source of jokes and criticism, which only accelerated its perceived obsolescence.
By the time Jeep updated the Cherokee in 2019 with a more conventional front end, the damage was largely done in terms of the original model’s visual reputation..
The experience underscored the risks of pursuing overly avant-garde design in a brand with strong heritage expectations. The 2014 Cherokee stands as a lesson in how aggressive styling gambles can backfire, dating a vehicle rapidly and diminishing its appeal well before the usual lifecycle expiration.
3. Toyota Mirai (2016–2020)
Toyota’s Mirai, launched in 2016 as one of the world’s first mass-produced hydrogen fuel cell vehicles, was groundbreaking from a technological perspective but polarizing when it came to design.
The Mirai’s styling was futuristic to the point of alienation, featuring sharp angles, exaggerated creases, and an unconventional front grille that attempted to signal innovation and environmental consciousness. While boldness in design can sometimes forecast timelessness, Mirai’s visual language instead rapidly became a source of division and datedness.
From the outset, the Mirai looked like a car designed to challenge convention rather than please the eye. Its front end was dominated by a large, jagged grille surrounded by complex air intakes and sharp-edged panels that contrasted starkly with the smooth, flowing lines seen in more traditionally attractive sedans.
The rear was similarly bold, with large, vertical taillights that wrapped awkwardly around the corners and a sloping roofline that some found ungainly. This “science fiction” aesthetic was futuristic but lacked cohesion, and it quickly lost its novelty as automotive design shifted towards more organic and harmonious shapes.
Interior design followed suit, with a busy dashboard layout and an emphasis on high-tech features that sometimes sacrificed ergonomic simplicity. The Mirai’s futuristic aspirations came at the cost of warmth and elegance, leaving many feeling that the car was more of a tech demo than a coherent design. As hydrogen fuel cell technology remained niche and the Mirai struggled to find widespread adoption, the car’s look became a visual relic of a concept that had not matured commercially.
Toyota acknowledged these design challenges and redesigned the Mirai in its second generation with softer lines and a more balanced approach that prioritized aesthetic appeal alongside futuristic cues. The first-generation Mirai stands as an example of how pushing the envelope without sufficient regard for timeless design principles can lead to rapid aging and diminished appeal, even when the underlying technology is impressive.
4. Chevrolet Spark (2013–2022)
The Chevrolet Spark, particularly the third generation introduced in 2013, was designed as an affordable, urban-friendly microcar targeting budget-conscious buyers and city dwellers. While its small footprint and nimble handling made it practical, its styling quickly revealed its limitations in the design longevity department.
The Spark’s exterior was marked by a tall, narrow stance, oversized headlamps, and an awkwardly shaped grille that gave the car an unbalanced and somewhat juvenile appearance.
The car’s proportions worked against it from the start. The short hood and tall roofline, combined with disproportionate front and rear fascias, created a look that many found awkward and unattractive just a couple of years after launch. The oversized headlights, which aimed to make the Spark stand out, instead dominated the front end, throwing the entire design off-kilter.
The rear was equally problematic, with oversized taillights and a hatchback shape that looked boxy rather than sleek or modern. Overall, the Spark’s styling lacked cohesion and refinement, making it feel out of sync with more contemporary city cars and small hatchbacks.
Inside, the Spark reflected its budget focus, with a simple, plastic-heavy interior that was functional but uninspiring. Although it improved steadily with updates, the cabin never escaped the sense of austerity, which contributed to the car’s dated feel. The layout, materials, and technology options lagged behind more stylish and better-equipped competitors, compounding its rapidly aging appeal.
The Spark’s styling issues highlight the challenge of creating a small, affordable car that can also maintain a visually appealing and fresh design over time. While its functionality and price point kept it relevant in urban settings, its look became increasingly dated and less competitive against rivals that emphasized sharper, more modern aesthetics. The Spark’s example demonstrates how practical vehicles can still suffer from design choices that fail to endure.
5. BMW 7 Series (2016–2019, G11 Facelift)
BMW’s 7 Series has long been a flagship of German luxury and design innovation, but the facelifted G11 model introduced around 2016 created a mixed reaction that hastened its datedness. BMW decided to enlarge the kidney grille significantly, adopting a bolder, more aggressive front fascia to align with the brand’s evolving design language.
While the intent was to project power and presence, the oversized grille quickly became a point of contention and contributed to the car looking heavy and top-heavy rather than elegant.
The new grille, dominating much of the front end, disrupted the previously balanced proportions of the 7 Series. What was once a sleek and sophisticated luxury sedan now appeared to be leaning too far into the trend of oversized grilles—a design choice that would age poorly in a market rapidly moving towards more refined and subtle styling.
The large grille created a visual imbalance when paired with the relatively narrow headlights, making the front look overly busy and less cohesive. This dramatic shift alienated some long-time fans of the 7 Series who preferred the more classic and restrained design of earlier generations.
Beyond the grille, the facelift did little to modernize the car’s overall silhouette or rear styling, which began to feel dated against newer competitors adopting sleeker lines and cleaner surfaces. The interior, while packed with technology and luxurious materials, couldn’t compensate for the jarring exterior updates that felt more like a band-aid than a coherent evolution.
As a result, the 7 Series during this facelift period aged faster than expected, with some critics and consumers referring to the design as “awkward” or “trying too hard.”
BMW eventually responded to the criticism with subsequent redesigns, opting for a more balanced approach to the grille and front fascia in later models. The G11 facelift stands as a cautionary example of how chasing aggressive, oversized styling trends can backfire, rapidly dating even the most prestigious vehicles in the luxury segment.
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In the ever-evolving landscape of automotive design, the tension between innovation and timelessness remains a central challenge for manufacturers and designers alike. Cars are not merely machines; they are cultural artifacts that reflect the era of their creation, the ambitions of their makers, and the tastes of their buyers.
As this article has demonstrated, the journey from a car’s initial reveal to its aging gracefully or quickly becoming dated hinges largely on the design philosophies underpinning its creation and the broader trends shaping the automotive world.
The five vehicles that have aged well over a decade, such as the Audi A5, Jaguar XF, Dodge Challenger, Volvo XC90, and Mazda6, share several common traits. They embody a thoughtful balance between boldness and restraint, innovation and continuity. Their designs embrace clean lines, balanced proportions, and subtle details that resonate across generations.
These cars tend to evolve incrementally, preserving core aesthetic themes while making carefully considered updates that keep them relevant without sacrificing identity.
Their interiors complement this timelessness through high-quality materials, logical layouts, and an avoidance of fleeting technological gimmicks. These attributes combine to create vehicles that feel both contemporary and classic, earning them enduring admiration and often stronger resale value.
Conversely, the five cars that quickly looked dated—the Nissan Juke, Jeep Cherokee (2014), Toyota Mirai, Chevrolet Spark, and the facelifted BMW 7 Series—illustrate the risks of chasing trends or relying heavily on experimental styling cues.
Their designs often embraced complexity, aggressive proportions, or polarizing features that lost favor rapidly as consumer preferences shifted. Interiors that prioritized cutting-edge technology over usability contributed to a dated feel as rapid advancements rendered such tech obsolete.
These vehicles highlight how even well-intentioned attempts at innovation can backfire if not grounded in fundamental principles of proportion, balance, and cultural resonance. The swift aging of these models serves as a cautionary tale about the dangers of prioritizing novelty over longevity.
From these contrasting examples, it becomes clear that longevity in automotive design is more than just aesthetics—it is a strategic, multifaceted discipline involving an understanding of human psychology, cultural trends, and the passage of time.
Timeless cars speak to universal principles of beauty, function, and identity, allowing them to transcend fashion cycles and technological shifts. Cars that age poorly tend to be those that prioritize immediate impact or shock value at the expense of coherence and balance.
For consumers, understanding these dynamics can influence purchasing decisions, helping them select vehicles that will remain visually and functionally appealing beyond their first few years on the road. For automakers, these lessons emphasize the value of design philosophies that respect heritage, emphasize proportion and harmony, and balance innovation with timeless appeal.
The automotive landscape continues to change rapidly, with electric vehicles, autonomous driving, and new mobility paradigms reshaping priorities, but the fundamental challenge of designing cars that endure visually remains.
Ultimately, the interplay between design and time is what transforms a car from a mere product into a cultural icon. Vehicles that maintain their style and spirit across decades become more than transportation—they become symbols of identity, craftsmanship, and vision.
As seen with models like the Audi A5 or Dodge Challenger, great design is not about following every fleeting trend but about capturing a sense of enduring elegance and purpose. Meanwhile, the lessons from rapidly dated cars remind us that innovation must be anchored in timeless principles to avoid the trap of obsolescence.
In an industry defined by constant change, the cars that truly endure remind us of the power of design done right—design that respects the past, embraces the present, and anticipates the future. This balance between innovation and timelessness continues to be the ultimate goal for designers and the key to creating vehicles that don’t just last on the road but last in our hearts and minds.
