Why Ford CEO Jim Farley is optimistic about 2024 — and how racing plays a crucial role in selling ‘passion’ cars

  By Pras Subramanian, Yahoo Finance I recently flew down to Charlotte, N.C. — the home of NASCAR in the US, among other things — to preview all of Ford Performance’s new race cars and meet its CEO/race car driver-in-chief, Jim Farley.  Farley was in good spirits; for one thing, he enjoyed showing off the