The BMW Group has quietly launched an in-car subscription service in the United States. The service, called Access by BMW, provides customers with a range of benefits, including access to a fleet of cars and comprehensive maintenance and insurance coverage.
For an all-inclusive monthly fee, customers can access the entire BMW vehicle lineup, including electric and hybrid models. The subscription also includes insurance, maintenance, and roadside assistance. The service is currently available in the U.S. and Canada, with plans to expand to other markets in the near future.
The service is aimed at providing customers with an alternative to traditional car ownership. It is designed to give customers the flexibility to switch between different models depending on their needs and preferences without having to buy or lease a car. It also eliminates the hassle of having to pay for insurance and maintenance.
In addition to the flexibility and convenience, Access by BMW also offers customers access to a range of exclusive benefits. These include priority access to BMW events, complimentary valet parking, and free access to BMW’s digital services.
Access by BMW is currently available in the U.S. and Canada, with plans to expand to other markets in the near future. Customers can choose from a range of subscription tiers, ranging from the entry-level “Select” tier to the “M” tier, which offers access to the highest-end models. Prices start at $1,099 per month for the Select tier and go up to $3,699 per month for the M tier.
Access by BMW is the latest move by the BMW Group to expand its customer offering and provide customers with an alternative to traditional car ownership. The company has also recently launched a range of subscription services, including BMW Connected, which offers customers access to a range of connected services, and BMW on Demand, which provides access to a fleet of cars for short-term rentals.
The launch of Access by BMW is part of BMW’s wider push towards electrification and sustainable mobility. By offering customers an alternative to traditional car ownership, the company hopes to encourage more people to switch to electric vehicles and to reduce the environmental impact of car ownership.
The launch of Access by BMW is a significant move for the automotive industry. It is a clear sign that carmakers are beginning to recognize the potential of subscription services as an alternative to traditional ownership. With the launch of Access by BMW, it is likely that other carmakers will follow suit and launch similar services in the near future.
It remains to be seen how successful Access by BMW will be in the U.S. and Canada. But with the growing popularity of subscription services, it is clear that the automotive industry is beginning to recognize the potential of these services as a viable alternative to traditional car ownership.
