Toyota’s Growth Strategy: Off-Road Vehicles & Future Plans

Toyota's Growth Strategy

Asian car manufacturers have demonstrated impressive growth in the American market, with Toyota emerging as a frontrunner alongside General Motors in first-quarter deliveries. Despite facing challenges, such as Mitsubishi’s modest performance and Mazda’s steady increase, Asian…

Mitsubishi’s Struggle in US Market: Can Pajero Revival Save the Brand

Mitsubishi's Struggle in US Market

While numerous automakers thrive in the U.S. market, Mitsubishi struggled, delivering just 28k vehicles in the first quarter. In contrast, brands like Toyota, American Honda, and Nissan witnessed significant sales increases. Mitsubishi’s lineup, comprising models…

Pagani, IED Collaborate on Alisea Hypercar Concept: A Tribute to Automotive Design

Pagani, IED Collaborate on Alisea Hypercar Concept

Pagani collaborated with the Istituto Europeo di Design to introduce Alisea, a hypercar concept emerging as a thesis project for IED’s master class. Although it’s a 1:1 scale prototype, the likelihood of it hitting the…