DAX STREET

Volvo canceled the V90 Wagon in USA and if you look at the sales, it was a wise decision.

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What's Special About Volvo V90?

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Elegant Styling

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Competitive Luxury Features

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Advanced Semi-automated Driving Tech

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Efficient Hybrid Powertrains

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The USA's automotive market is dominated by SUVs, crossovers, pickups, and trucks.

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Bringing an advanced classic wagon didn't help Volvo's sales, as Volvo couldn't defeat Americans' lack of interest in wagons.

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Let's talk about Volvo V90's sales

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Only sold 1,500 examples over three years.

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It's unclear how many of the sold cars were Cross Country Models.

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Volvo's poor market research

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Stories

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Here Is The Reasons Why Volvo Discontinued The V90 Wagon In The US

Volvo canceled the V90 Wagon in USA and if you look at the sales, it was a wise decision.

What's Special About Volvo V90?

"

...

Elegant Styling

Competitive Luxury Features

Advanced Semi-automated Driving Tech

Efficient Hybrid Powertrains

The USA's automotive market is dominated by SUVs, crossovers, pickups, and trucks.

Bringing an advanced classic wagon didn't help Volvo's sales, as Volvo couldn't defeat Americans' lack of interest in wagons.

Let's talk about Volvo V90's sales

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...

Only sold 1,500 examples over three years.

It's unclear how many of the sold cars were Cross Country Models.

Volvo's poor market research

Lead to the poor sales

& discontinuation of V90 wagon in the USA.

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